KSR and others,

There is more to Vision hooks than a great value compared to Gamakatsu. It all boils down to the bend of the hooks. Vision hooks have a unique bend from the hook point down which is straighter than comparably sized Gammies. This allows for deeper penetration on the hookset and a slightly larger barb helps keep fish on.

We are not talking about high-modulus graphite rods, we're talking about chemically sharpened hooks. I am very familiar with the process involved in chemical sharpening and Vision, Gamakatsu, Owner, Mustad Ultra Point, etc. are all sharpened in the same fashion. If you want to buy the same thing for a higher price, then be my guest. There are too many guides and recreational fisherman to list that have dumped over-priced Gammies, Owners, etc. and turned to using Vision.

This is America guys, nobody is forcing you to use anything you don't want to. If you want a great chemically sharpened hook or the best worms and swivels on the market for a lot less than the competitors, then look to Vision hooks and tackle. If you haven't used Vision tackle, then please give it a chance before you go knocking it.

Vision is an Olympia, WA based company owned and operated by hard-core fishermen just like yourselves. I have always been in favor of supporting local fishing companies such as Beau Mac, Worden's Lures, Luhr-Jensen, and many of our smaller local jig manufacturers, etc. etc. Thank you for your support and with Vision you will hook and hold more fish!