The Mac's have value if they are in minty good condition. (not a ton, guys still fish them). The white/red head are the most common/hence have the least value. I have some NIB sitting here.

On the Mac's the colors that are still fished have the most value. They use them at one of our local lakes to catch one of the rarer types of trout.

Typically I use ebay for value when concidering items for purchace. Wallace Highliners are worth a few bucks. It pretty crazy all of the little nuances, that will either add, or detract from a lures value.

(odd ball colors, in very good condition= value you know $$$$$$$)

Most collecters will look past a light rub if they want the lure.

I sell pretty regulary on ebay, have been doing so for years.