OK, here's my amatuer comments. First, in the 5 years I've been doing my site, it's gone through at least a half dozen overhauls to get to the point where I like it. And I'm not trying to sell anything! Point being, you will revamp a few times as you work to "get it right".
A few things pop out at me: Reduce the size of your main page Teds banner. It's taking up too much real estate and pushing other valuable stuff "under the fold" (that's the bottom of the computer monitor. Those buttons on the side - 2,000 kilobytes - they can be reduced in size and moved closer. Smaller fonts all over.
A good start all in all.

Not a bad start, looks like you got some good constructive comments so far. Good job Joe! Good to see the WSC link up on the page.

sight looks great but if you want to keep people coming back to your site to purchase items and not just to check the fishing reports try including internet specials of some kind. It could be a discount on certain items or clinics or printable coupons.

Just my $.02

Baddawg

Baddawg hit on a good idea. You could create downloadable coupons or such.

Or group buys might be even better.

We will be adding an internet special type thing to the website but for now, I have set up a link to our Ebay auctions. We are selling discountinued rods and reels, both fly and conventional at very low reserves.

BTW-
We will becarrying the Wiggle-O's.

Thanks again!