The Copper River Salmon hype was dreamed up some years back by the marketing director for the Alaska commercial fishermans association. I may not have the name of the group quite right. Basically, the Copper River salmon hype was designed to increase the price paid to the fisherman, by increasing demand. It worked. The Copper River run was targeted because it's one of the larger and earlier runs, so if the price is raised, the price would hopefully stay higher, for more fishermen, for longer.

It's BS. It's salmon. Good salmon, but just salmon. I think Columbia River springers are better.