Very well. There is more to the brand than just gimmick and good marketing. They make solid products and the workmanship is on par with the best out there. They have a pretty big line and not everything, to me at least, seems to fill a need. Lots of fluff. Softshell materials for example have sort of run their course and I don't see the niche or need that they once filled existing any more.

I have a pretty basic system going from base layer, to heavy weight layers, to shell layers then insulation. The stuff is light, packable, and for the most part durable. The biggest durability complaints I've heard are re: the shell layers and they offer several different "weights" of those from practically disposable to fairly rugged. The Stormfront is the most rugged shell layer and it is pretty bomb proof. Last fall I rolled my 4-wheeler and landed in a pile of dry, broken spruce bows while wearing the Stormfront jacket and pants and I expected them to be riddled with holes as a result. Not so much a leak.

All of that having been said, plenty of animals have been killed in Carharts and flannel and I wonder if this camo stuff is really worth the expense...