Of course it sounds gay, the purpose is to mock the "spesschul wittle smowflake ewerywun gets a twophy" mentality. The self esteem movement has been using the snowflake metaphor extensively and this is an attempt to ridicule it.

What calling someone a snowflake is saying is this: Just about everyone under the age of thirty-five is an entitled, unhappy, lazy, shallow, egomaniacal monster. At least that's what they say. They, of course, are pretty much anyone over the age of thirty-five. They are also pretty accurate in their description of millenials. This has become something of a problem for our society. The Self-Esteem Movement was the catalyst for the shift in cultural norms and values that has ruined an entire generation. Everyone was suddenly a special and unique little snowflake. Trophies were mandatory. Success became an expectation. We have been corrupted by self-esteem. The argument basically is: You are not special. Neither am I.

Sometimes humor is the only thing that can wake people up from their dogmatic slumber and log off their bigoted SWJ facebook echo chamber or narcissistic instashit feed for only a few minutes and maybe have a single original thought or feeling that wasn't inserted in their minds by someone else and think for themselves for at least one brief moment of their lives. Or nah, it's just gay, that's probably it, gnomesayin?